Good Company: Made the Way Boots Used to Be Made
Blending traditional shoemaking techniques and innovative biomechanics for a modern, handcrafted boot made to last
Formerly known as Happy Valley Boots and Sandals, Good Company is the result of combining decades of footwear experience, old-world shoemaking techniques, and the highest-quality materials available. We've incorporated concepts and innovation typically reserved for performance shoes, creating a durable, high-quality, and comfortable boot that fits and feels like no other.
The majority of boots available on the market today are mass-produced at the lowest cost possible, cutting corners and taking shortcuts to maximize the bottom line. Unfortunately, churning out shoes in this manner usually results in sacrificing quality of leather, durability of construction, and level of comfort for the sake of profit.
Good Company came into existence out of a need for high-quality footwear that was timeless and accessible. We set out to make shoes made the way shoes used to be made -- shoes that would endure season after season, year after year.Utilizing classic American techniques rarely seen in modern shoes such as virtually indestructible puritan stitching and a unique stitched-through construction, our boots are able to be resoled and designed to last the test of time.
Developed and designed around the biomechanics of your foot, Good Company boots have a natural-shaped footbed, heel cup, and arch support that molds to your feet. And while majority of the boots on the market rely on synthetic insoles and foam padding, we only use full leather for the insole and natural cork filler for forefoot cushioning. The result is a boot comfortable right from the box, with zero break-in period and a fit that only improves over time.
Every pair of Good Company boots is crafted with the same high-quality materials, construction techniques, and comfort-centered foot biomechanics typically only seen in high-performance footwear.
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